This is really true, more often than not we fall so much in love with our ideas that we forget useful things are often simple, not smartly complicated. We need to believe more in the goal and as we move towards it ideas will follow.

One of the most important things that I have learnt, is if you tie yourself down to just a few ideas you miss out on the big and sometimes the better ones. Ideas are fragile and they only become strong when you stitch multiple ideas together to create meaning.